Real Wood initiative and campaign
With the Real Wood initiative, the European Parquet Federation, FEP, wants to put real wood flooring back into the spotlights and give it the prominent place in the market it deserves.
Based on its latest consumers study’s key learnings, as well as the work done at EU level, the FEP Board and Team have decided to launch a communication campaign using and revamping the previous Real Wood initiative.
The main message to be conveyed by the new Real Wood campaign is the quantity of CO2 which is saved by installing parquet
The campaign consists of:
A movie in 6, 36 and 45 seconds versions for different Social Media
A calculator giving the number of tons of CO2 saved by installing different surfaces of parquet from 40 m2 to 1 billion m2. Quantities of CO2 saved are compared to other human activities: transport, heating, food, water use, etc.
A website where the (other) advantages of using parquet are briefly explained. This website will replace the existing Real Wood website, and is currently accessible in English, French, and German. Other linguistic versions will be prepared in co-operation with the FEP members.
Media Plans on specific markets will allow the movies to lead (Call To Action) the consumers to the calculator and webpages.
The FEP Secretariat is proceeding with the introduction of the “Real Wood” logo, entailing the following obligations:
The FEP Secretariat is proceeding with the introduction of the “Real Wood” logo, entailing the following obligations:
Companies that want to use the Real Wood label have to send a duly completed “demand for registration” and a duly signed copy of the “Rules applying to the use of the ‘Real Wood’ logo” to the FEP Secretariat.
Upon receipt of the demand the FEP Secretariat will check the documents for completeness and, if necessary, ask for more details.
If the demand is granted, the licensed company will receive a registration number and the graphic files of the “Real Wood” logo.
For FEP members, no extra license fees will apply, as these are covered by the annual contribution for membership.
Please do not hesitate to contact the FEP Secretariat for any queries you may have regarding the introduction and use of the “Real Wood” logo.
Have a look at our Real Wood website in 7 languages as well as at our SmartBlog in English and German.
WHY Parquet?
List of Real Wood license holders
Weitzer Parkett Vertriebs GmbH
